Coastal CODE Partners

2009 CODE Keepers

In September 2009 , dedicated CODE Keepers joined the Coastal CODE, Alaskan Brewing, Wend Magazine and Alaska Airlines on the second annual Alaskan Coastal Expedition. The fearless four lead a multi-day beach cleanup with the Marine Conservation Alliance Foundation and met with oncean-focused organizations to learn about the global impact of marine debris. These CODE Keepers, and the innovative ideas that earned them a spot on the expedition, are:

Jared Criscuolo

“Sail the coastline of the US, stopping to give presentations on non-point pollution and the resulting hypoxic zones forming in the oceans.”

As a surfer and activist, Criscuolo and his business partner Kristian Gustavson spent the last year founding “Below the Surface,” a combination of a business and nonprofit organization that educates people about the need to reduce water pollution and promotes sustainable alternatives through water-based expeditions and documentaries.  He is also Executive Committee Chair and the “Know your H2O” campaign manager for the Surfrider Foundation’s San Diego chapter.

Kathleen Egan

“Collect plastic from beaches at surf spots around the Pacific. Transform the plastic into wave mosaics to raise awareness.”

Egan, a Harvard Business School graduate, is a Senior Director at Oracle Corporation, where she spearheaded the company’s “Sustainability in Retail” project.  Working with the Surfrider Foundation´s “Rise Above Plastic” program, she founded a local plastic-awareness and guerilla anti-plastic group, called “Stop the Plastic Wave” which works with companies to reduce plastic packaging and with consumers to change the way they think about disposable plastic. Kathleen has been travelling around the Pacific with her surfboard, collecting plastic debris from the shore and transforming it into art with a message.

Loren Luyendyk

“Turn plastic into a resource with small scale gasifiers, making it worth money so poor people in developing countries will be able to clean the beaches for a living.”

Luyendyk has over ten years of experience in the fields of sustainability and small-scale farming.  As a certified master gardener and arborist, Loren works with the goal of promoting an environment in which humans and nature can live harmoniously. This is also the goal of Surfers without Borders (SWOBs), a humanitarian and environmental aid organization he co-founded to reduce ocean pollution, promote sustainable development and mitigate the effects of travelling surfers. SWOBs has already started water bottle refill program and built sand water filters in coastal Central American communities.

Elizabeth Stergiou

“Work with plastics experts to create a set of profitable products made from marine debris. Hire idle Alaska fishing crews to harvest debris from open water & remote shores.”

Stergiou is currently preparing for graduate study in oceanography, specifically related to marine debris transport and effects.  She previously worked in both terrestrial and marine oil spill prevention and response for the Alaska Department of Environmental Conservation (ADEC) in the Division of Spill Prevention and Response (SPAR). Before her career in environmental protection, Stergiou served as a member of the Coast Guard where she was first exposed to the ocean pollution crisis when she traveled through the “North Pacific Garbage Patch.”

Alaska Airlines
Alaska Airlines’ history is rooted in  a commitment and appreciation for the natural beauty of Alaska and the Pacific Northwest.  The airline is continuously developing innovative ways to increase operations efficiency in the  pursuit of decreasing their carbon footprint. As a longtime partner of the Coastal CODE, Alaska Airlines has made it possible for CODE Keepers to travel to Alaska from all over the country to lead remote cleanups, learn about the importance of maintaining healthy coastlines and share their knowledge and experience with others when they return home.

“Long before ‘green’ was ‘in’, we’ve been mindful of our impact on the sky and land” –Bill Ayer, CEO Alaska Airlines.

Icy Waves Surf Shop
Icy Waves Surf Shop is located in the small village of Yakutat, Alaska. The shop opened in 1999 as a way for Jack and Laura Endicott to outfit their seven children and the small handful of local Yakutat surfers with quality surfing gear. This family-based surf shop caters to the local folks and the occasional adventure seeker who wants to ride the waves of the far North Pacific. When a national television news channel featured Icy Waves in a short story, it propelled Yakutat into a internationally-renowned surfing destination, calling surfers from all over the world stop in and enjoy Alaska’s good waves and beautiful land. The Coastal CODE has been lucky enough to rely on the Endicott’s knowledge, equipment, hospitality and commitment to a healthier Pacific Coastline for our surfing and beach cleanup expeditions to Yakutat.

R.E. Johnson is a world-class photographer based in Yakutat, Alaska. A photojournalist by trade, he considers himself an art photographer, showcasing the extreme beauty of the Alaska coast. One of his inspirational photos featuring a surfer riding a wave in the shadow of Mount St. Elias  spurred the idea for Alaskan Brewing Company’s Alaskan IPA label and ultimately the Coastal CODE.  After all, the Coastal CODE is funded through one percent of the proceeds from Alaskan IPA.

The Ryde
The Ryde is an art-driven clothing-line born in Laguna Beach, California in 2002. Matt Allen and Mike Figueroa joined forces to start this surfing apparel company with designs based on an “outward expression of the way they view the world around them.” Matt and Mike are kind enough to lend their artistic talents to help raise money for surf-related nonprofits through their “ChariTee” t-shirt design program. In 2009, The Ryde partnered with Coastal CODE on their latest “ChariTee” design contest, which resulted in three hip new Coastal CODE shirts that remind the world that we are “making a difference one beer at a time.” $5 from the sale of each of the three chosen designs is donated directly to the Coastal CODE.

SURFING Magazine
Founded in 1964, SURFING Magazine is the global leader in coverage of progressive, international and competitive surfing. SURFING is a leading publication in their field, communicating to the surf community with respected expert knowledge. In 2008, SURFING Magazine  partnered with the Coastal CODE for the first “Yakutat Expedition,” spreading awareness of the Coastal CODE values to hundreds of thousands of ocean-minded surfing enthusiasts.

Spencer Reynolds
Growing up asa typical kid surfing the local waters with friends, Spencer’s experience wasn’t all that different from most surfers. But there was one major exception to the norm; the local beach-break was often a murky, windblown and disorganized surf. That didn’t stop the young lad from tackling the ornery conditions. “We spent every possible minute we could at the beach challenging this mutant wave.” His experience in and love for the ocean inspired Spencer’s unique style and his wonderful art pieces. Spencer donated his time and art to the Coastal CODE, by creating an original work featured on a bio-foam surfboard communicating five-part Make WAVES code.

2008 CODE Keepers
In 2008 , dedicated CODE Keepers joined the Coastal CODE, Alaskan Brewing and SURFING Magazine on the first Yakutat Expedition to Alaska. The fearless four lead a multi-day beach cleanup with the Marine Conservation Alliance Foundation that removed nearly 2,500 pounds of debris.

Eli Saddler - An attorney by trade, Saddler is as the founder of the upstart nonprofit project called Ocean Health whose purpose is to educate consumers about choices that impact their health and the health of the oceans. After his time in Alaska, Saddler has been inspired to bolster the activities of Ocean Health – and says he has not used a single-use plastic bottle since his return.

Rick Erkeneff Erkeneff, a former surfing competitor-turned-independent art director, serves as the chairperson of the South Orange County chapter of Surfrider, one of the largest chapters in the U.S. Erkeneff’s recent projects include coordinating bi-monthly beach cleanups, the “Save the Trestles” campaign, and spreading the word about the growing debris patch in the North Pacific gyre.

Mike Wheeler Wheeler, a forester for the Department of Natural Resources in Port Angeles, Wash., says his passion lies in the ocean. Wheeler founded the Bellingham chapter of Surfrider in 1998 and served as the environmental coordinator for the Seattle chapter. Over the last 15 years, Wheeler has organized beach cleanups and estuary restoration programs to enhance and protect the oceans. In hoping to further his involvement in Coastal CODE, Wheeler has further connected with Coastal CODE for a grant to fund a project to install more portable toilets at Washington beaches.

Tara Molle Molle is a public affairs specialist and photojournalist for the U.S. Coast Guard. Having surfed since a young age, she is an active member of the Surfrider Foundation, and participated in coastal clean-up efforts in Southern California and northern Washington. Since the Yakutat Expedition, Tara’s taken her green habits to another level. She not only continues her efforts to recycle and conserve, but shares her newfound knowledge of ocean pollution by spreading the Coastal CODE message to anyone she knows who will listen.

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